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CIRSS Seminar - The Social Media Macroscope

Friday, April 9, 2021
4pm - 5pm


Event Details

Session leaders: Joseph T. Yun
Description: The Social Media Macroscope ( is an open-source project created here at the U of I in which we give access to researchers, students, and general users without coding and computational backgrounds the ability to analyze social media data within a fully open-source environment. Nothing within the environment is black-box and we have gained users from over one hundred research institutions around the world. Joseph Yun will share the story of the SMM and discuss where the project is currently at today.

BIO: Joseph T. Yun is a Research Assistant Professor of Accountancy and Director of Data Science Research Services at the Gies College of Business at the University of Illinois Urbana Champaign. He also has affiliations with the Charles H. Sandage Department of Advertising, the National Center for Supercomputing Applications, Illinois Informatics, and the Grainger Engineering Center for Health Informatics. His research is primarily focused on novel data science algorithms, user-centric analytics systems, and societal considerations of AI-based advertising and marketing (e.g. privacy, ethics). Yun is also the principal investigator of the Social Media Macroscope, which is an open research environment for social media analytics (